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Not every owner wants to prepare a complete ration every day. But an occasional fresh meal, something home-made alongside the familiar diet, or choosing the ingredients themselves a little more often? We hear that wish more and more.

And that is entirely understandable.

Home cooking gives the feeling of knowing exactly what ends up in the bowl. It makes feeding personal and leaves room for the animal’s preferences.

An occasional extra alongside a complete diet is something different, though, from a home-prepared meal that structurally makes up a larger part of the ration. The larger that share becomes, the more the overall picture matters.

Individual ingredients can be highly nutritious in themselves, while the combination still fails to supply all the required vitamins and minerals in the right proportions. That difference is not always visible from what is in the bowl.

That need not be a reason to advise against home cooking. It is a reason to guide it properly.

With a tailored recipe and a suitable supplement, fresh ingredients and nutritional certainty can go together very well.

And that is exactly what we are working on behind the scenes at FeedWise: a new step that should make preparing a balanced home-cooked recipe easier.

A first glimpse behind the curtain… More soon. 👀

Are you also seeing more questions in practice from owners who want to cook wholly or partly themselves?